Recently, the new Dior flagship store in Shanghai Plaza 66 had its grand opening. The flagship store sits in Plaza 66 with three floors of dedicated space. It is the first comprehensive Dior store to feature a blend of women and men's fashion, high jewelry and watches.
ACTIVATION EVENTS facilitated the brand in carefully creating a strikingly stunning unveiling ceremony, the huge outdoor Dior hot air balloon has become a radiant icon in the city landscape.
ACTIVATION LIQUID was responsible for the media invitation and celebrity management. The event carefully invited Dior China brand ambassadors Angelababy, Zhao Liying, Huang Xuan and celebrities included Chen Feiyu, Wang Ziwen, Wang Likun, Song Zuer, Sun Yihan, Li Shiying who were adored in Dior dresses for the event, joining the festivities with the guests.
The new flagship store, designed by the Dior Paris' architectural team, inherited the style of Dior's 30 Avenue Montaigne headquarters, creating a perfect vision of French elegance and architectural brilliance.
This unique new flagship store has abundantly demonstrated Dior's exceptional domain, highlighting its eternal sophistication and historical heritage as well as the innovative spirit of contemporary luxury.
To celebrate the opening of the new flagship store in Shanghai Plaza 66, Dior launched a limited edition China series and has been available in the Plaza 66 flagship store since October 18th.
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